Grocery store chain

2012-2018 - Barcelona, Valencia.

Status

Completed

Client

Pollos Planes

The brand Restyling comes from the need to expand the business to more demanding markets, transforming the image of the current company stores in a fresh, clean, contemporary style that expresses quality and proximity. Barea creates an image that includes the corporate identity, and the interior and architectural design of each element; an image that is aware of the brand’s tradition and long experience in the food sector.

Thanks to wisely selected illumination, and carefully designed counters (heroes of the store), the new improved environment created in the store transmits quality to the product.
Regarding the corporate image and although the implementation of the signage has dramatically changed in relation to the former format, continuity between the old and new image is easily readable, making it simple to identify the restyling of the new company.